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The Adjustment - For New Practices

What’s Included in The Adjustment Plan

The Adjustment Plan is designed for chiropractors who are just getting started. Whether you’re opening your first practice, rebranding on a tight budget, or simply need a professional online presence without the complexity, this plan gives you the foundation to launch with confidence. It’s built for new clinics that want to get online fast, look credible, and be ready to grow.

Fully Scalable to Grow with Your Practice

Customizable Themes

Choose from our growing collection of chiropractor-focused theme(s) designed to fit every style of practice.

Whether your clinic emphasizes:

  • Holistic care
  • Sports performance
  • Family wellness
  • Prenatal chiropractic

We have an out-of-the-box solution tailored to your needs. Each theme(s) is fully customizable with your branding, colors, photography, and team details — ensuring your site reflects the unique personality of your practice.

Theme 2
Theme 9
Theme 7
Theme 3
Theme 8
Theme 5
Urban Balance theme
Theme 1
Theme 4
Theme 6
Apex Mood Theme
Pulse Horizon Theme
Noir Remedy theme
CurvePoint Wellness Theme

Up to 5 Pages

This plan includes up to five professionally designed pages — the perfect starter site for chiropractors who are just getting established and need to showcase their services, introduce their team, highlight conditions treated, and provide clear contact and booking options. Additional pages can be added at an extra cost and discussed with our team if your practice requires a more comprehensive site.

Custom Website Copywriting

Every page includes patient-friendly copywriting written specifically for chiropractors. Our writers make complex treatments easy to understand while building credibility and trust. From explaining your services clearly to creating compelling calls-to-action, the copy is designed to connect with patients and motivate them to book appointments.

Google Analytics Setup & Event Tracking

We install and configure Google Analytics with custom event tracking so you can measure what really matters. From appointment form submissions and phone calls to page visits and click-to-map actions, you’ll have clear insight into how patients are engaging with your site and where new bookings are coming from.

All Plans Include:

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Secure Web Hosting

Your website is hosted on fast, reliable servers with built-in SSL (https), ensuring patients can always find you online safely.

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Full Healthcare Compliance

Every site is designed to meet healthcare privacy and accessibility standards, protecting patient information and maintaining trust.

Ready to launch your practice online? Get started in just a few clicks.

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Optional Add-Ons

Not every clinic needs the same level of marketing right away — that’s why we offer flexible add-ons you can layer onto your plan as your practice grows. Choose from local SEO, paid advertising, and monthly digital marketing services to scale your visibility, attract more patients, and strengthen your online presence.

Local SEO Add-Ons Include:

Local SEO & GEO Audit

We perform a complete review of your clinic’s local online presence to uncover opportunities and gaps that may be keeping you from ranking higher in search.

  • Website & Technical ReviewEvaluate on-page SEO, site speed, mobile usability, and crawlability.
  • Google Business Profile AnalysisAssess completeness, accuracy, and performance of your GBP listing and map visibility.
  • Competitive BenchmarkingCompare your search presence with local competitors to identify what it will take to outrank them.

Link Building

High-quality backlinks remain one of the strongest signals Google uses to rank your site. We help your chiropractic practice earn relevant, trustworthy links that boost authority and visibility.

  • Quality Over QuantitySecure backlinks from credible health, wellness, and local business sites to strengthen domain authority.
  • Relevance FirstFocus on links that align with chiropractic services, ensuring better patient traffic and stronger SEO impact.
  • Sustainable GrowthBuild links gradually and naturally to avoid penalties and create long-term ranking power.

Blog Posts

Monthly keyword-optimized blogs designed to answer common patient questions and showcase your expertise. These articles not only improve search rankings but also give patients useful content to share and reference, building trust in your practice.

  • SEO-Driven TopicsBlogs crafted around patient search trends like “chiropractic for back pain” or “is posture affecting my health?”
  • Patient EducationClear, engaging content that explains chiropractic care in plain language and builds authority.
  • Shareable ResourcesPosts designed to be easily shared on social media or email, extending your reach in the community.

Rank Monitoring

We track your performance for key chiropractic search terms (“chiropractor near me,” “sciatica treatment [city],” etc.) and map pack visibility. You’ll know exactly where you stand against competitors and how your rankings improve over time.

  • Keyword TrackingMonitor rankings for high-value terms patients actually search when looking for chiropractic care.
  • Map Pack VisibilityMeasure your presence in local Google Maps results, where most new patient searches begin.
  • Competitor InsightsCompare your performance against local competitors to identify growth opportunities and stay ahead.

Reputation & Review Management

We monitor your clinic’s online reviews across Google and healthcare directories, respond to patient feedback where appropriate, and flag anything that violates platform guidelines. By keeping a close eye on your reputation, we help maintain patient trust and ensure your clinic is represented fairly online.

  • Ongoing MonitoringTrack reviews across Google and key healthcare directories to stay on top of patient feedback.
  • Professional ResponsesReply to patient reviews where appropriate to demonstrate professionalism and care.
  • Issue ResolutionFlag and report reviews that violate platform guidelines, protecting your clinic from unfair or false claims.

Content Marketing

Effective content marketing goes beyond writing blogs — it’s about creating resources that educate, engage, and position your clinic as the trusted local expert. We craft a variety of assets designed to attract patients, support SEO, and build authority across multiple platforms.

By combining educational, visual, and promotional content, we ensure your practice stays visible in search, relevant in your community, and consistently top of mind with potential patients.

  • Patient Guides & ResourcesDownloadable PDFs or checklists (e.g., “Your First Chiropractic Visit: What to Expect”) to provide extra value.
  • Infographics & Visual ContentShareable graphics that explain complex topics simply, perfect for social media and community engagement.
  • Social SnippetsBite-sized educational posts repurposed from blogs to keep your Facebook/Instagram active and aligned with your website SEO.

Paid Advertising (PPC) Add-Ons Include:

Campaign Setup (Google, Bing, Meta)

We set up ad campaigns tailored to chiropractic services, targeting patients who are actively searching for care.

  • Platform SetupConfigure accounts on the preferred advertising platform to ensure proper structure from the start.
  • Keyword & Audience ResearchIdentify high-intent local search terms and define precise audience targeting.
  • Ad Creative & CopywritingWrite compliant, patient-focused ad copy that motivates clicks and builds trust.

Ongoing Campaign Management

Your campaigns are never static — we continuously refine targeting, budgets, and messaging to maximize ROI.

  • Bid & Budget AdjustmentsOptimize spend so your ads show at the right time to the right patients.
  • Ad Testing & RotationRegularly test headlines, descriptions, and creatives to improve performance.
  • Negative Keyword ManagementFilter out irrelevant clicks that waste budget and drive down ROI.

Landing Page Optimization

Clicks are only valuable if they convert. We create or refine landing pages designed to turn visitors into patients.

  • Conversion-Focused DesignBuild layouts that highlight your services and make booking effortless.
  • Consistent MessagingAlign ad copy with page content for a seamless patient experience.
  • Form & Call TrackingAdd tracking to measure exactly how many patients book through the page.

Monthly Performance Reporting

We deliver clear, actionable reports that show how your advertising is performing month after month. Each report breaks down the numbers that matter most to your clinic, so you can see exactly how your investment is paying off.

  • Key MetricsTrack clicks, calls, form fills, and cost-per-patient across platforms.
  • Actionable InsightsProvide recommendations on how to improve campaigns based on performance data.

Monthly Digital Marketing Add-Ons Include:

Account Management

A dedicated account manager ensures your campaigns run smoothly and stay aligned with your clinic’s goals. From regular check-ins to proactive adjustments, we keep your marketing on track.

  • Single Point of ContactGet a dedicated manager who knows your practice and your objectives.
  • Ongoing UpdatesWe handle digital marketing tweaks, reporting schedules, and communication with ease.
  • Strategic GuidanceAdvice and recommendations to keep your marketing aligned with growth targets.

Digital Marketing Audit & Strategy

Every clinic needs a roadmap. Our audits uncover what’s working, what’s missing, and how to reach more patients. From there, we create a strategy that keeps your growth focused:

  • Comprehensive ReviewAssess website, SEO, ads, and social media performance.
  • Gap AnalysisIdentify missed opportunities that could be bringing in new patients.
  • Action PlanBuild a strategy tailored to your clinic’s goals and market.

Social Media Management

We keep your clinic’s social channels active, professional, and engaging so you stay connected to patients online. From content creation to posting, we make sure your brand stays visible.

  • Content CreationEducational and engaging posts that highlight your services and expertise.
  • Scheduling & PostingConsistent updates across Facebook and Instagram at peak times.
  • Community MonitoringKeep an eye on comments, questions, and activity to maintain professionalism.

Performance Reporting

Know exactly what your marketing is delivering each month. Our reports translate complex data into insights you can use.

  • Key MetricsTrack traffic, calls, form fills, and booked appointments.
  • Trend TrackingSee how your visibility and engagement improve over time.
  • Clear ExplanationsReports written in plain language, not jargon.

Email Marketing Campaigns

Email remains one of the most effective ways to nurture patients and keep your practice top of mind. We manage the process end-to-end so you can focus on care.

  • Campaign CreationDesign and write branded emails tailored to your patients.
  • Automation SetupSend newsletters, appointment reminders, or promotions automatically.
  • Engagement TrackingMonitor opens, clicks, and responses to see what resonates.

Is The Adjustment Plan Right for Your New Practice?

You’re opening your first chiropractic practice and need to launch quickly.

You’re working with a lean budget but still want a professional, credible site.

You want a simple, scalable foundation you can grow from as your clinic expands.

The Adjustment Plan is your fast-track to getting online and attracting new patients. With a customizable theme(s), professional copywriting, and built-in analytics, you’ll have everything you need to look credible and start booking — without the complexity.

 

Get started today — book a free discovery and launch your practice with confidence.

 

Book a Free Discovery Meeting!