Spinealytics Academy | Blog

A Miami practice owner reads this series. All four parts. He gets it. He rebuilds his sciatica page exactly the way Part 4 laid it out. Named provider, real credentials, specific conditions, structured FAQs, clean schema. Three weeks later he opens ChatGPT and asks the question his patients ask. Who should I see for sciatica […]

AI FRONT DOOR · 04 There is a version of your website that AI recommends to patients. And there is a version that AI skips entirely. Most chiropractors have the second version. Not because their care is bad. Not because their site looks unprofessional. Because the page gives AI nothing concrete to work with. No […]

Two chiropractic practices in Cleveland. Same modalities. Similar years in business. Both have websites that look fine. Someone in the city wakes up at 6am with pain shooting down the back of their leg. They open ChatGPT and describe it. They ask what it might be, what they should do about it, and eventually who […]

AI Front Door · Part 2 Most chiropractors think AI search is a black box. It isn’t. It’s a multi-step process with rules you can learn, exploit, and build for. The agencies still selling you 2018 SEO tactics either don’t know how it works, or they don’t want you to know, because their playbook stops […]

AI Front Door · Part 1 It’s 11pm. Someone’s lower back has been hurting for three days. They open their phone. They don’t go to Google. They open ChatGPT. They type something like “my lower back has been killing me for three days, what could it be.” The AI asks a few clarifying questions. It […]

A foundation that ranks. An offer that selects. Patients who stay. Three problems solved. One question still standing. Is any of it actually working? Most chiropractic practices can’t answer that question. Not because they don’t track marketing. They track plenty. Ad spend, impressions, clicks, cost per lead, weekly leads, daily new patients. The dashboards are […]

A timely spin-off from The Marketing Math: what Google’s biggest Search update in 25 years means for how new patients find your clinic A 25-year change just landed on the chiropractic profession This week, Google announced the biggest update to its Search product in 25 years. That’s not marketing language. That’s how Google’s own team […]

A perfect foundation can still bleed patients Part 3 walked through what a chiropractic website built to win in SEO and AEO actually looks like. Speed. Content depth. Authority signals. Local signals. Conversion architecture. But here’s the part nobody warns you about. You can build a foundation that ranks. You can build conversion architecture that […]

The foundation is force one Part 2 named the trap. Three forces working against every chiropractic marketing budget, each one making the other two worse. Force one was the foundation. You can’t out-spend a broken foundation. Ad budgets get eaten alive by a website that can’t convert what it attracts. Retention strategies fall apart when […]

Part 1 of this series showed where the patients actually are. Roughly 1,500 to 3,000 high-intent local searches every month in a typical service area, plus another 40,000 people in that same area asking AI tools about their health. Combined, that’s a six to seven figure annual revenue opportunity hiding in plain sight. This post […]